Target Audience
The target audience for my music video is mainly aimed at young adults to middle age. The age range specifically I am talking about is 18-30 years. The main reason as to why I had decided on this age group is because the narrative or storyline we have selected is for our video is about the reality of relationships and in this case, a young girl being in love with her boyfriend who had been killed. We wanted to make sure that the audience understand the seriousness of the video and storyline so we felt that an older audience would definitely understand what kind of theme we went for.
I want to make sure that the video fit the genre, as we wanted to display the main conventions of a power ballad. As it is a ballad we wanted to make sure that the video was mainly narrative as this is what you would presume the idea of this kind of video would be. The camera angle and so forth is another way in which we wanted to show that we are sticking to the idea of a narrative based video. I wanted to make sure we used a combination of different shots to really understand the feelings and emotions played throughout the video.
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