This magazine advert is of an underground grime artist Wretch 32 who is quite popular in the British music scene. The magazine advert is to promote his debut album Wretchrospective (2008). The magazine advert has been designed to really get a sense of who Wretch 32 is. The advert is kind of in animated style as at to the right of the image there is a block of flats which shows a part of London and that is described as his “hood.” The magazine advert definitely has an urban feel to it due to his personal style of Wretch 32. With him wearing baggy jeans, a white t-shirt and he is also holding a chain with a cross on it to keep up this gangster image. The design of magazine advert has really taken a turn on what a typical grime artist would use for their album. The design is particularly nice and use of bright colours really makes the artist stand out. The different shades of blue and also the realistic image of the sky really make the poster look like it has a British theme.
Looking into the advert the whole poster looks like it has been graphitised as there is paint running downwards on the block of flats and down Wretch 32’s neck. This once again refers back to what it would be considered as “hood behaviour” which it seems to me like he is trying to promote.
Wretch 32 is an upcoming artist and seems to keep up this attitude of which most artists have today. He is using an informal approach as he is not looking into the camera; instead he looking away as if to show that he doesn’t really care and feels that he doesn’t need to engage is eye contact with the audience.
The title of the album is Wretchrospective which is quite distinctive as this is not a usual name. A lot of artist these days are using their name or stage name and conjoining is with a bold statement word.
For example the rapper Eve has conjoined her name with a word with her 2002 album “Eve-Olution” which is a combination of Eve and Revolution. Wretch 32 has also emulated this unique style with Wretchrospective with the combination of Wretch 32 and Prospective. This automatically makes the audience think that this album is from Wretch’s prospective and that shows that he has worked hard on this album to make it exactly how he wanted it to go.
Underneath the name of the album he has intentionally made sure that he has trying to get as much recognition as possible. He has collaboration with many underground grime artists as he knows that they are highly poplar and this will make people more interested and willing to buy his album. Most artist do not project what artist they have worked with on the magazine advert but due to that fact that grime music is not known worldwide he needs to work with as many artists as he can. The artist has been put in black boxes as they look like they have been stamped onto the page as a statement to show that this album would be very good. Another thing which also looks like has been stamped onto the page is the information as to when it is out. The font style of this is quite bold and draws attention from the audience.
As this a magazine advert the poster does include most of the things that should be seen in it I would say that this is a good advert to promote this album. It has all the information as to where the single can be bought as it is listed in the corner. It includes his website to find out more information about himself and his music.
The only thing that I believe is missing from this advert is that there are no ratings on it. Usually there are a few newspapers which rate what the album out of 5 and provide a straightforward opinion on the album, this would indefinitely attract more customers to buy the album because if there is opinions on the album already then people will feel like they have not wasted their money. Due to the fact that people are resulting into illegal downloading artists now have to do everything to get the support of the public.
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