Magazine Advert (Black Eyed Peas)

The artist of this music poster advert is from the Black Eyed Peas. They are promoting their fourth studio album “Monkey Business” which as gone on to sell over 10 million albums worldwide. The bands as artists are unlike what we see in the music world today. As artists the Black Eyed Peas have shown themselves to be quite quirky and have an unusual style. They have purposely shown themselves to be rebellious as they are all doing what they want to do. Taboo who is the rapper in the green is definitely the unruly one as he is using a finger gesture which is seen in some countries as offensive. They present themselves as a fun and diverse band to the public and this has served them well in the music industry.

The colours that have been used for this magazine advert have been chosen for a particular reason. The striped design and colours were also used in their music video for ‘Hey Mama’ which they have used to promote that song. The colours are quite funky and look like they belong to a circus theme. The colours are mainly red and yellow which are bright colours but they have made the colours not so light so it doesn’t take the attention off the information about their concert and them as artists. The bands clothes are quite bright as they are wearing green, blue, brown and orange as well and clash with the colours used in the background to really make the poster stand out. The poster as a whole is quite fun, the colours suggest that the tour will be exciting.

The font is quite stylised to fit the bands stylised image. Their name on the poster looks like 2 different fonts which once again adds to their quirky style. The ‘Y’ and ‘A’ are in particularly stylised as they have been joined at the middle to make it a cross sign to show that this is their own style. The background is two different colours and it designed like a light is shining on them. The reason as to why they have designed like this is because this makes the Black Eyed Peas are the superstars and their concert is going to be all about them.
The background of the poster also has a car which matches the main colours in the advert. The car has the stylised font for the name of their band which is also enlarged on the poster and is also on their album which they are promoting.

The packaging is not a usual poster that we see on billboards and magazines. I would assume that they are a contemporary Hip Hop band with conventions of different genres of music. The reason as to why I believe this is because of the way they represent themselves. They carry this attitude which majority of Hip Hop stars have to show that they are the best at their music. The only female singer of the band Fergie especially carries the attitude as she is representing all the women that The Black Eyed Peas give the impression that they are here to introduce a different style of music, which they have successfully done.

The poster does provide a lot of information for their fans. The main information that they have included is the venue and time information. The font has been made very bold as this is very important information f or the concert that they will be performing in. They have also included the musical line up of the concert which will draw more fans in to watch the concert, as well as establish the other bands which were the Pussycat Dolls in their early days. They have also included an image of their newest album at the time. This was a way to promote the album and the fans to really be prepared for their concert. The additional information they have provided is their fan website and the website for the car that they have been sponsored.

The title of the album is called Monkey Business. Monkey Business' has been described as a musical journey, mixing basslines with Latin rhythms, witty rhymes and hip-hop beats. It is the follow-up album to the 4 x platinum selling 2003 release 'Elephunk'. The title album is once again very different as it is not a normal name for an album. Their previous album was called Elephunk which has elephant in the name and this album has monkey in it. This is a good way of grabbing the attention of the fans as it will make them curious as to what kind of songs will be in the album. The album Monkey Business has an image of a cartooned monkey so this would give an impression that this is a fun album with exciting songs. As monkeys are quite crazy animals and this could mean that the band are also crazy.

Analysis Of Magazine Advert

This magazine advert is of an underground grime artist Wretch 32 who is quite popular in the British music scene. The magazine advert is to promote his debut album Wretchrospective (2008). The magazine advert has been designed to really get a sense of who Wretch 32 is. The advert is kind of in animated style as at to the right of the image there is a block of flats which shows a part of London and that is described as his “hood.” The magazine advert definitely has an urban feel to it due to his personal style of Wretch 32. With him wearing baggy jeans, a white t-shirt and he is also holding a chain with a cross on it to keep up this gangster image. The design of magazine advert has really taken a turn on what a typical grime artist would use for their album. The design is particularly nice and use of bright colours really makes the artist stand out. The different shades of blue and also the realistic image of the sky really make the poster look like it has a British theme.
Looking into the advert the whole poster looks like it has been graphitised as there is paint running downwards on the block of flats and down Wretch 32’s neck. This once again refers back to what it would be considered as “hood behaviour” which it seems to me like he is trying to promote.

Wretch 32 is an upcoming artist and seems to keep up this attitude of which most artists have today. He is using an informal approach as he is not looking into the camera; instead he looking away as if to show that he doesn’t really care and feels that he doesn’t need to engage is eye contact with the audience.

The title of the album is Wretchrospective which is quite distinctive as this is not a usual name. A lot of artist these days are using their name or stage name and conjoining is with a bold statement word.
For example the rapper Eve has conjoined her name with a word with her 2002 album “Eve-Olution” which is a combination of Eve and Revolution. Wretch 32 has also emulated this unique style with Wretchrospective with the combination of Wretch 32 and Prospective. This automatically makes the audience think that this album is from Wretch’s prospective and that shows that he has worked hard on this album to make it exactly how he wanted it to go.



Underneath the name of the album he has intentionally made sure that he has trying to get as much recognition as possible. He has collaboration with many underground grime artists as he knows that they are highly poplar and this will make people more interested and willing to buy his album. Most artist do not project what artist they have worked with on the magazine advert but due to that fact that grime music is not known worldwide he needs to work with as many artists as he can. The artist has been put in black boxes as they look like they have been stamped onto the page as a statement to show that this album would be very good. Another thing which also looks like has been stamped onto the page is the information as to when it is out. The font style of this is quite bold and draws attention from the audience.

As this a magazine advert the poster does include most of the things that should be seen in it I would say that this is a good advert to promote this album. It has all the information as to where the single can be bought as it is listed in the corner. It includes his website to find out more information about himself and his music.

The only thing that I believe is missing from this advert is that there are no ratings on it. Usually there are a few newspapers which rate what the album out of 5 and provide a straightforward opinion on the album, this would indefinitely attract more customers to buy the album because if there is opinions on the album already then people will feel like they have not wasted their money. Due to the fact that people are resulting into illegal downloading artists now have to do everything to get the support of the public.

Analysis Of Digipak

This is a very interesting digipak as there is no clear image of the actual artist. This really makes the artist seem more mysterious to the audience and we are unaware of what kind of image they are trying to convey. The artists is really trying to grab the attention of the listeners due to the vivid image of the several different close up shots of a hand terrifyingly drenched in blood. The artist really wants to stand out to audience and make a shocking impact on the audience as this is not a common type of packaging that we see on a digipak. The artist is clearly trying to represent himself in an unpleasant way as this demonstrates evil or pain. The images have been purposely used to make the artist and their album controversially stated.


The colouring has the main theme of red and white which is very simple but still displays distress. The main colour used on the packaging is red which commonly connotes things such as pain, aggression, anger and warning. This colour really stands out on the packaging as the pale white hand really emphasises on the blood to make it look more intimidating. The artist has clearly thought about the packaging because the actual CD is solely in red which automatically refers back to the apparent image of the hand.


The name of the artist or band is Distorture and they seem to have their own unique style and image for their band. As they are a folk band this design and layout is not what you would typically expect from this band. The images and the way it has been laid out shows that this is not a typical digipak. From the really enlarged images and the use of the two different colours really doesn’t reflect the artist style. The digipak and the name of the band really belong to are of a rock band because their main theme is things such as darkness and anger.


The artist has really gone into a different direction as to what type of band they are and how they want to be perceived. From the packaging, images, colour scheme and band name I would assume that the type of band they are is a heavy metal rock band or something of that sort. The name of the band connotes a rock type band as this is a made up word so they are automatically not conforming. Although the genre of the music has been described as “Folk / Ambient / Industrial” music this is definitely not what would be expected of a folk band and things that come to mind are guitars and nature. Distorture had intentionally tried to make their image as distinctive as possible because they didn’t want to conform to the idea of a New Zealand folk band.


The packaging overall lacks a lot of crucial information when it comes to a digipak. It has been laid out to emphasis on the bold images instead of the information on the band. The actual writing is not clear enough and although it is in black it is very basic and not eye catching at all. The font size is pretty small and again very simple. It has been clearly laid out to let the images over power the actual writing content on the digipak.


The title of the album is called Revere. The album title is very interesting as there must have a deep meaning as to why they chose this title. “Revere” is when you have a high opinion on something so I feel that they are a very optimistic band and have been ambitions for their future. The title and image on the front cover are not really linked because the title is very bold whereas the image shows a sense of weakness.


The packaging really grabs the attention of the fans as well as people who are not particularly interested in that type of folk music. As the images are what really intrigues the audience therefore makes the band more recognized. Distorture will appeal to the people who basically like folk music but with an edgy twist. The band are from New Zealand, Wellington so they are not known worldwide but with this unlikely way of the designing a package for a digipak.

Distorture consists of two members which are Jason Just & Kane Davey who founded the band in 2000. The band therefore went on to sign to Symbolique Records where there have released their debut album “Revere”.

Props And Locations

PROPS

-Watch
-Piano
-Necklace
-Mobile Phone
Costume for Lana:
-Long black formal dress (sitting at the piano)
-Jeans
-Jacket
-Shoes

COSTUMES

Costume for Darren:
-Jeans
-Trainers
-Jacket
-Watch

Hair and make-up:
-Hair down (when playing the piano)
-Hair up in messy bun (in the flashback)
-Make-up will be very glamorous and dark(at the piano)

LOCATIONS

We have locations for the video but we have purposely made sure that we have kept them to a minimum.
- A House
- A street (Unaware of street name)
- School Theatre
- Dance Theatre

As we are sure we are going to use the locations above, we still felt the need to have back up just to make sure that we are organised.
- East India Quay (Bridge)

Me and Lana had discussed the different locations and props that we would use in our video. This is the list that we had prepared.

Christina Aguilera - Hurt (Lyrics)

Seems like it was yesterday when I saw your face`

You told me how proud you were but I walked away

If only I knew what I know today

I would hold you in my arms

I would take the pain away

Thank you for all you've done

Forgive all your mistakes

There's nothing I wouldn't do

To hear your voice again

Sometimes I want to call you but I know you won't be there

I'm sorry for blaming you for everything I just couldn't do

And I've hurt myself by hurting you

Some days I feel broke inside but I won't admit

Sometimes I just want to hide 'cause it's you I miss

You know it's so hard to say goodbye when it comes to this

Would you tell me I was wrong?

Would you help me understand?

Are you looking down upon me?

Are you proud of who I am?

There's nothing I wouldn't do

To have just one more chance

To look into your eyes and see you looking back

I'm sorry for blaming you for everything I just couldn't do

And I've hurt myself

If I had just one more day, I would tell you how much that

I've missed you since you've been away

Oh, it's dangerous

It's so out of line to try to turn back time

I'm sorry for blaming you for everything I just couldn't do

And I've hurt myself

By hurting you

Diary/Shooting Schedule

This is my diary and shooting schedule in the form of a table. I felt that I could incorporate both the information of what had happened during the filming day and the complications we had throughout the filming process. This shooting schedule is from both our first music video which was Inna Deja Vu and Christina Aguilera Hurt. As you can see I had carefully thought out what happened and the setting as well as costumes etc.

Target Audeince For My NEW Music Video

Target Audience

The target audience for my music video is mainly aimed at young adults to middle age. The age range specifically I am talking about is 18-30 years. The main reason as to why I had decided on this age group is because the narrative or storyline we have selected is for our video is about the reality of relationships and in this case, a young girl being in love with her boyfriend who had been killed. We wanted to make sure that the audience understand the seriousness of the video and storyline so we felt that an older audience would definitely understand what kind of theme we went for.

I want to make sure that the video fit the genre, as we wanted to display the main conventions of a power ballad. As it is a ballad we wanted to make sure that the video was mainly narrative as this is what you would presume the idea of this kind of video would be. The camera angle and so forth is another way in which we wanted to show that we are sticking to the idea of a narrative based video. I wanted to make sure we used a combination of different shots to really understand the feelings and emotions played throughout the video.

The Decision To Change the song

Myself and Lana have decided to change our video to include the song and the concept. We have made this decision at this moment in time due to the fact that we couldn't grasp the concept of the song. The song is electropop which lacks narrative and is more of a performance-based song and we feel that this song is very challenging. As we know that we have made this decision very late we are making sure that we use our time. We are very organised so we have stuck to our schedule so we can get everything done.

We have contemplated and thoroughly researched a lot of artists and felt that Christina Aguilera's song Hurt would be better.

Emails

I have been exchanging emails with Mr Hitchenson who is in charge of the hall to discuss when the theatre would be available.

Photos Of Locations

As the props and locations are complete I went ahead with the actual video and therefore took some pictures of the locations with the help of Lana.