Déjà Vu" is a Romanian electro pop song released by Bob Taylor, and featuring the female recording artist Inna, in the summer of 2009. Electro pop was first made known in the 1970s to which it wasn’t highly popular. Compared to now where electro pop has now become better known in the 1990s and early 2000s. Electro pop has always appealed to the more European market as its songs consist of catchy hooks and dance beats. The term was used primarily during the 1980s to describe a form of synthpop characterized by an emphasized electronic sound — often described as cold and robotic — and by minimal arrangements.
By the early 1980s there had been a long history of experimental avant-garde electronic music, notably in northern Europe that provided access to a bank of technical expertise built up over decades, via organisations such as the BBC Radio phonic Workshop, and the London Electronic Music Studios. These institutions were patronised by early rock synth pioneers such as Brian Eno, Roxy Music, Tangerine Dream and Pink Floyd.
Despite this, electro pop flourished in the United States in black culture, particularly in Detroit. Musicians such as A Number of Names and Cybotron pursued a version of the style inflected by R&B and funk which eventually established the Detroit techno scene. Afrika Bambaata, from New York, also invented the electro style of hip-hop by sampling Kraftwerk.
In recent years, the electro pop sound and style have also arguably influenced many other mainstream pop artists. The second album by British singer Lily Allen released in 2009 called It's Not Me, It's You is largely electro pop.
American singer Katy Perry had a huge hit with "Hot n Cold" which had an electro pop flavour. The British and other media in 2009 ran articles proclaiming a new era of the female electro pop star and indeed 2009 saw a rise in popularity of female electro pop artists. In the Sound of 2009 poll of 130 music experts conducted for the BBC, ten of the top fifteen artists named were of the electro pop genre. Lady Gaga had major commercial success since 2008 with her debut album The Fame. Other Artists especially from the States have commercially enhanced the popularity of electro pop music. Kesha is a young and upcoming artist whose first single Tik Tok was number 1 in America showing that electro pop is still continuing to grow.
Elena Alexandra Apostoleanu known as “INNA” was born on October 16, 1986 in Mangalia, Romania. She is a Romanian house and dance singer. She began working with Play & Win in 2008 same year when she released the disc single "Hot". At the age of 8 she started taking singing lessons. Inna had a few musical projects but didn't get much attention.
In 2009 at the MTV Romanian Music Awards, Inna won the best dance, best act, best show and border breaker awards making her the most successful singer from the show. Her top singles were "Hot" and "Love".
Inna debuted in 2009 with the album Hot, produced by Play & Win. The main single from the album, the eponymous "Hot", reached top chart positions in Romania, Portugal, Moldova, Bulgaria, Lebanon, Malta, Morocco, Poland, Serbia, Spain, Syria, Turkey, Russia, Hungary, Slovakia ,U.S. Greece and Ukraine. The second single promoted from the album, "Love", reached number sixteen in Kiss FM's Fresh Top 40 in its debut week. She was nominated for best singer and best single at the Eska Awards in Poland. Inna also released a single titled "Déjà Vu", in collaboration with Bob Taylor, that was a major hit in Romania, Moldova, Bulgaria, Russia, The Netherlands and Hungary. Her fourth single from her debut abum was "Amazing", which reached number one in Inna's home country Romania and entered several European charts.
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